‘SPOT ON – locative media’ seminar September 23rd 2010, 9 a.m. – 3 p.m.

‘SPOT ON – locative media’ seminar

Time: September 23rd 2010, 9 a.m. – 3 p.m.
Place: Media Centre Lume, Aalto University School of Art and Design
(Hämeentie 135 C, Helsinki)

Locative media are digital media that concentrate on social
interaction with a place and with technology. The focus in the SPOT ON
seminar is on location data and its possible uses in journalism and
storytelling. The seminar is organized by YLE New Media / Future Lab
and Aalto University Media Factory.

The keynote speaker of the seminar is digital strategist and freelance
journalist Kevin Anderson. He has been an online journalist since
1996, designing, editing and creating content for websites in both
broadcast and print media. He has more than a decade of experience
with the BBC and the Guardian.

“Location is like RSS. As a technology, it’s invisible to most users
but it opens up a huge range of opportunities for publishers and
audiences. – There are new services and revenue streams attached to
location technology”, says Anderson. ”Location is about enabling the
delivery of more relevant information to audiences. In a sea of
information, relevance is valuable to audiences and to publishers
wanting to increase revenue from digital content.”

Program:

9.00 Opening words: Mikko Villi (Aalto University)

9.15 Keynote: Digital strategist & freelance journalist Kevin Anderson

10.30 Panel discussion on the possibilities of location data and
media: Kevin Anderson, Teemu Kurppa (Huikea), Mikko Hämäläinen (Grey
Area) and Mika Raento (ZenRobotics), moderated by Tuija Aalto (YLE)

11.30 “No Free Lunch” lunch. Discussing locative media services over
sandwiches.
Each panellist act as “head of table” and facilitate discussion about
certain aspects of locative media and storytelling. Participants may
freely seek their choice of group.

12.30 Augmented reality. Wikitude app and other cool stuff: Mark A.M.
Kramer (mamk.net/)

13.30 Spatial data - enabling services for citizens and consumers:
Antti Rainio (National Land Survey of Finland)

14.00 Joanna Saad-Sulonen (Urban Mediator)

14.30 Developer's Wish List. This We Could Do With Your Data?: Ilkka Pirttimaa

15.00 Closing words: Mikko Villi


The seminar is free to attend, but requires registration in advance.
The seminar is targeted for YLE staff, Aalto University students and
staff, specialists in the locative media field, independent
developers, and members of the general public who are interested in
the theme.

Please register to the seminar by Monday 20th of September in the
following web address:
https://www.webropol.com/P.aspx?id=456778&cid=13678773